inside track by Neal St. Anthony

Star Tribune – Sunday November 8, 2015

Kris Larson and Sally Mainquist, founders of Veritae Group, are on pace for $4 million in revenue this year. 

Investing "in people" propels Veritae Group

 Sally Mainquist and Kris Larson, veteran accountants and placement-firm executives, really meant business when they started their Veritae Group last year, after leaving Certes Financial Pros in 2013 after many years of executive service.

   It also helps to be veteran head hunters in a growing economy.

   "Veritae is headed for revenue of $4 million this year," Mainquist said, well above expectations.

   “I always say, ‘We are just helping our friends out and every now and then we get paid,’ ” Mainquist said. “Our boutique business focuses on leadership-level accounting and finance professionals. So, we never know when a person will be a client or a contractor. It’s the same pool of people. And our business model allows us to share more of our bill rate with our contractors.

   “We invest in people, not brick-and-mortar. Our people are outstanding, and we have nearly a 90 percent ‘fill rate’ when a client calls looking for help; this is unheard of … with all the competition out there.”

   Mainquist added that some clients also appreciate that the partners donate 10 percent of profits to local charities and discount their placements for nonprofits such as Greater Twin Cities United Way and St. David’s Center for Child & Family Development.







Veritae Group Invests in Twin Cities Market, Names VP of Recruiting

Veritae Group today announced additional investments in the Twin Cities market.  First, recruiting veteran Rhonda Wirtz has joined their team as V.P. of Recruiting. Wirtz will lead the execution of the company’s talent sourcing strategy and build Veritae’s consulting partner relationships, ensuring clients have access to highly skilled interim accounting and finance leadership. Wirtz says that she is “excited to offer consultants best of class opportunities with Veritae Group."

Wirtz joins Veritae following ten years leading local recruiting initiatives for a national staffing firm. Prior to that, Wirtz has held accounting leadership roles at United Sugars Corporation and Arthur Andersen.

"We are thrilled to have Rhonda leading our sourcing strategies. Her philosophy around putting employees first, treating consultants like family, and making time to enjoy work and life, is completely aligned with our culture,” said Veritae CEO, Sally Mainquist. “Her reputation for being a driven recruiting professional who understands the market and the needs of our clients is going to be an exciting step forward as we continue to grow our presence in the Twin Cities.”

Veritae has also hired experienced staffing industry talent, Sabine Emmen and Shelly LaLiberte, Senior Staffing Coordinators; Monika Lampe, Manager of HR; Michele Dietz, Corporate Controller; and Jamie Larson, Marketing Intern. “Our back office is fully operational and poised for expansion,” according to Kris Larson, Veritae Group CFO.

Veritae Group was founded in 2013 by Sally Mainquist, CPA, and Kris Larson, CPA (Inactive), long-time leaders in the accounting and finance professional services industry who were looking to offer clients and employees a values-based culture and service model centered on high integrity and trust. With offices in St. Cloud and Minneapolis, Veritae offers accounting and finance leadership solutions, providing organizations with interim CFOs, Controllers and Project Executives. 

Work Hard. Be Nice. Earn Trust.

Veritae Group is pleased to announce their expansion into the Twin Cities!

Veritae was founded by Sally Mainquist and Kris Larson, seasoned corporate executives who have partnered in serving the accounting & finance staffing industry for the past 12 years. Both CPAs, their mission is to make a meaningful difference in the lives of their accounting and finance peers. This includes clients and consultants, collectively Veritae’s partners.

Veritae offers interim accounting & finance leadership, providing organizations with interim CFOs, Controllers and Project Executives. “Clients utilize Veritae consultants to bridge resource and knowledge gaps in executive level project and financial leadership roles, allowing the organization time for a thoughtful hire or the opportunity to balance work-load among the executive team. Consultants, in turn, enjoy a quality lifestyle with flexible, challenging projects.”

Local support and good advice inspired the launch of Veritae in the St. Cloud market earlier this year.  Mainquist and Larson’s passion for putting employees first, treating clients especially well, and giving more to others prompted them to make a career change in 2013, allowing them flexibility to be different and adopt business philosophies more closely aligned with their values. Giving is a significant part of their culture: “I’m just helping out my friends and every now and again I get paid”, Mainquist says!

Even while ensuring balance in their own lives, community involvement is at an all-time high.  Mainquist sits on the Board for Center for Ethical Businesses, Better Business Bureau of Minnesota and North Dakota and Financial Executives International. Larson continues her support of W.I.N.G.S. for Widows, a service she founded to provide support to young widows in need of financial advice, and is a recent addition to the Women’s Foundation of Minnesota’s Corporate Sponsorship Committee for The Stir.

Mainquist and Larson have received numerous accolades recognizing their dedication and success: “Top Woman in Finance - Circle of Excellence” - Finance and Commerce; “Business & Industry Award”- MN Society of CPAs; “Women in Business - Women to Watch” - Minneapolis/St. Paul Business Journal; “40 Minnesotans on the Move” - Finance and Commerce; “Women of Achievement” - National Associate of Woman Owned Business Owners and others.

Veritae is the Latin derivative of the word “truth” which directly speaks to their business philosophy. Veritae offers a “values-based culture in which we all share. One centered on high integrity and trust.”  They earn loyalty through building authentic relationships, treating people exceptionally well and focusing on the sustainability of their profession.

Veritae is not a commodity business, we are a family eager to enrich the lives of our partners.

Sally Mainquist, Co-Founder & CEO | 763-244-8030 |

Kris Larson, C0-Founder & CFO | 763-244-8040 |